Avenue Decor
Avenue Decor
Direct supply from state-of-the-art Chinese manufacturing facilities, optimized for global architectural projects.
In the modern architectural specification landscape, the demand for versatile, highly durable, and cost-effective surface finishes has driven the evolution of resilient floor coverings. Luxury Vinyl Tiles (LVT) represent the fastest-growing sector within this domain. By integrating polymeric chemistry with advanced wear-layer technologies, LVT delivers structural stability, dynamic realism in wood and stone visual profiles, and unparalleled resistance to moisture, indentation, and physical degradation.
On a global scale, commercial and industrial sectors are shifting away from traditional wood veneers, ceramic tiles, and broadloom carpets. LVT provides a critical performance-to-cost advantage, dramatically reducing Lifecycle Cost Assessment (LCA) scores through low-maintenance operational requirements. From corporate headquarters to heavy-traffic retail outlets and sanitization-critical healthcare units, LVT is engineered to endure intense foot traffic while retaining structural integrity.
The contemporary supply chain relies deeply on high-performance manufacturing ecosystems in mainland China. Leveraging regional industrial integration, raw chemical supply, and automated extrusion networks, Chinese manufacturers provide the global commercial sector with customizable, certified, and cost-efficient resilient surfaces capable of meeting stringent international building standards.
Developing high-performance LVT and SPC (Stone Plastic Composite) materials requires rigorous engineering at the molecular level, balancing polyvinyl chloride polymers, calcium carbonate fillers, and stabilizing compounds.
The core structural chemistry consists of virgin-grade PVC and finely milled calcium carbonate (CaCO₃) powders. In modern SPC products, this ratio reaches 70-75% limestone to 25% polymer, creating a highly dense, non-plasticized composite core that minimizes dimensional contraction and thermal expansion.
Our top-wear protection layers incorporate polyurethane dispersions (PVD) cured under high-intensity UV radiation. By introducing cross-linked nano-ceramic particles (aluminum oxide, Al₂O₃), the surface layer achieves superior micro-scratch resistance, slip coefficients, and chemical stain immunity.
Through integrated IXPE (Irradiated Cross-Linked Polyethylene) or high-density EVA backings, our flooring structures provide outstanding acoustic insulation. Sound transmission ratings (IIC up to 72 dB) ensure quiet interiors across multi-family residential structures and high-rise office towers.
Company Overview
Shandong Avenue Decor Co., Ltd. was established in 2000. Over the years, we have consistently kept pace with the evolving market and embraced innovation, transforming into a leading enterprise in the plywood and wood-plastic composite (WPC) industries. Today, we are recognized as a trusted supplier both in domestic and international markets, with a diverse portfolio of products exported worldwide.
Our Factory
Located in Linyi City, Shandong Province, China, Shandong Avenue Decor Co., Ltd. is a prominent manufacturer of plywood and WPC products. Our factory covers 56,000 square meters and employs over 500 people. With more than 30 advanced production lines, we achieve an annual output worth over 100 million USD. We specialize in products like HPL plywood, commercial plywood, OSB (Oriented Strand Board), chipboard, container flooring plywood, film-faced plywood, WPC wall panels, WPC ceilings, WPC outdoor flooring, and WPC fences, among others. These products find applications in residential, commercial, construction, and landscaping projects.
Our Products
We offer a wide range of products, including plywood, WPC materials, and other wood-based products. These items are suitable for various applications, from home decor and garden projects to large-scale commercial and construction uses. Our products combine aesthetic appeal, durability, and environmental friendliness, making them a preferred choice for clients worldwide.
Production Equipment
Our factory is equipped with over 51 production lines, including advanced machinery for plywood production, WPC injection molding, UV board forming, UV laminating, and other automated equipment. This investment in state-of-the-art technology ensures that we consistently deliver high-quality products with efficiency.
Markets & Services
Our products are exported to more than 70 countries and regions, including Europe, North America, South America, the Middle East, Africa, and Southeast Asia, with an annual sales volume exceeding 100 million USD. We pride ourselves on offering comprehensive services to our customers, from pre-sale consultations and custom sample production to precise quality control and fast, reliable delivery. Whether for large construction projects or smaller residential needs, we provide tailored solutions to meet diverse client requirements.
Our pre-sale services include working with trusted raw material suppliers to ensure high quality at competitive prices, providing free samples for product testing, and recommending the most suitable products based on customer needs. During production, we maintain strict quality control to ensure timely and accurate order fulfillment. After the sale, we offer professional logistics services and ensure that our customers' needs are met long-term, cultivating lasting business relationships based on trust and integrity.
Certifications & Quality Management
Shandong Avenue Decor Co., Ltd. holds several international certifications, including CE, ISO, FSC, AS/NZS, and CARB/TSCA compliance. We adhere to rigorous quality management systems, ensuring that all products meet global standards while also maintaining our commitment to environmental sustainability.
Vision
At Shandong Avenue Decor Co., Ltd., we are dedicated to continuous innovation, providing high-quality, environmentally friendly products that meet the needs of global markets. Looking ahead, we aim to further expand our international presence, invest in cutting-edge technologies, and contribute to sustainable development in the industry.
The preeminence of Chinese manufacturing in the global resilient flooring market rests on a foundation of structural clusters, raw material vertical integration, and hyper-efficient logistical networks. Located in Shandong Province—the heartland of China's wood composite and petrochemical processing industries—Shandong Avenue Decor Co., Ltd. utilizes an optimized regional network to source polymers, stabilizing compounds, and high-purity limestone local to our primary extruding plants.
By bypassing fragmented sub-assembly suppliers and maintaining vertical command over our entire extrusion, calibration, laminating, and profiling lines, we minimize raw material fluctuation impacts. High-speed automated manufacturing lines run continuous runs with low tooling overhead, translating to immediate economies of scale. Our clients benefit directly from reduced unit rates, consistent structural tolerances, and shorter lead times.
Furthermore, proximity to major international deep-water seaports, specifically Qingdao Port and Lianyungang Port, offers structured freight options. Specialized logistics divisions coordinate seamlessly with container shipping companies, ensuring predictable customs processing, secure stuffing parameters, and rapid global distribution.
From extreme-temperature environments to sterile medical facilities, engineered resilient flooring adapts to local construction needs and regional thermal variations.
Strict clinical specifications require seamless, water-impermeable surfaces that resist pathogens and accommodate chemical cleaning agents. Our UV-coated LVT options feature seamless joint structures that eliminate bacterial harbors, ensuring hygiene in high-traffic corridors, emergency departments, and clean rooms.
Boutiques, hotels, and exhibition halls require striking visual designs along with robust wear resistance. High-definition decorative films mimic raw timber, slate, and marble textures. Combined with a 0.55mm or 0.7mm pure PVC wear layer, the flooring resists point loads, foot traffic wear, and abrasive dirt.
In cold climates across Northern Europe, North America, and Northeast Asia, floor coverings must work with sub-floor heating systems. The low thermal resistance coefficient of SPC cores allows for rapid heat transfer, while its low thermal expansion coefficient ensures the joints remain tight during temperature cycles.
A major risk in international architectural sourcing is the gap in technical compliance and local regulatory compatibility. Shandong Avenue Decor Co., Ltd. addresses this issue through comprehensive certification testing and localized structural analysis support. Every production batch is subject to rigorous physical testing, verifying performance metrics under global standards: ASTM, EN, AS/NZS, and ISO.
Our quality management workflow encompasses incoming raw material testing (verifying PVC purity and CaCO₃ grain size distribution), in-line thickness and density profiling, and post-production dimensional stability verification (oven-testing at 80°C to measure contraction rates). With certifications spanning CE, ISO 9001, ISO 14001, FSC, and CARB/TSCA, we guarantee our materials comply with all regulatory criteria for immediate structural integration in targeted destination markets.
Expert clarifications on technical parameters, installation procedures, and supply chain capacities.
Premium architectural finishes, building substrates, and marine-grade panels for global distribution networks.
