Avenue Decor
Avenue Decor
The global craft paper and decorative melamine paper industry is undergoing a massive transformation. As urban populations grow, the demand for affordable yet aesthetically pleasing furniture has skyrocketed. Craft paper serves as the foundational substrate for decorative laminates, providing the strength and resin-absorption capabilities necessary for high-pressure laminates (HPL) and melamine-faced boards. Currently, the market is shifting toward "functional aesthetics," where paper must not only look like natural wood or stone but also offer anti-scratch, anti-bacterial, and fire-resistant properties.
E-E-A-T principles drive the modern supply chain. We see three major trends: Digital Printing Evolution allows for hyper-realistic textures that are indistinguishable from real wood; Eco-Sustainability is no longer optional, with FSC-certified papers being the standard for European and North American markets; and Tech-Integration, where UV-curable coatings and PET films are combined with traditional craft paper to create "Super Matte" or "High Gloss" finishes that meet the rigorous demands of modern interior design.
Established in 2000, Shandong Avenue Decor Co., Ltd. has consistently kept pace with the evolving market and embraced innovation. We have transformed into a leading enterprise in the plywood and wood-plastic composite (WPC) industries. Today, we are recognized as a trusted supplier both in domestic and international markets, with a diverse portfolio of products exported worldwide.
Located in Linyi City, Shandong Province, China, our factory covers 56,000 square meters. We specialize in products like HPL plywood, commercial plywood, OSB, chipboard, and film-faced plywood. With more than 30 advanced production lines dedicated to wood-based panels and decorative surfaces, we achieve an annual output worth over 100 million USD. These products find applications in residential, commercial, construction, and landscaping projects across the globe.
Global furniture brands require stable melamine-faced chipboard (MFC) for modular kitchens, wardrobes, and office desks. Our papers provide the consistency they need.
From high-gloss UV panels for luxury apartments to fire-rated MDF for public buildings, our materials meet localized safety and design standards.
Custom-textured craft papers are essential for shop fittings and exhibition stands, where durability and visual impact are paramount.
As a China-based powerhouse, we offer unparalleled supply chain integration. We control everything from the raw material sourcing to the final lamination process. This allows for precise quality control, fast delivery cycles, and highly competitive pricing that Western suppliers often cannot match. Our ability to provide free samples and custom design matching (OEM/ODM) makes us the preferred partner for global sourcing agents.
Our factory is equipped with over 51 production lines, including advanced machinery for plywood production, WPC injection molding, UV board forming, and automated laminating. We hold international certifications including CE, ISO, FSC, AS/NZS, and CARB/TSCA compliance.
Raw Materials
Extruding Process
High-Tech Laminating
Export Packing
At Shandong Avenue Decor Co., Ltd., we are dedicated to continuous innovation, providing high-quality, environmentally friendly products that meet the needs of global markets. Looking ahead, we aim to further expand our international presence, invest in cutting-edge technologies like digital texture embossing and carbon-neutral craft paper production, and contribute to sustainable development in the industry. Our commitment to E-E-A-T ensures that every sheet of melamine paper and every cubic meter of board we export represents the pinnacle of Chinese manufacturing excellence.
